Lance Up Collective

The NIL Collective for California Baptist University

Be A Part of the Success of California Baptist athletics

Per Month

Why join Lance Up Collective?

  • An insurance policy on your fandom
  • Help attract and retain the best student-athletes
  • And much more!

From our ATHLETIC DIRECTor and coaches

Gary Adcock
Baseball Coach
“In the ever-changing landscape of NCAA D1 baseball, being an active player in NIL helps keep us in the arena, on our continued ascent to be one of the premier programs in college baseball. Your support through Lance Up goes a long way toward retaining who we have recruited and developed, as well as bringing future talented student-athletes into our program.”
Jarrod Olson
Women’s Basketball Coach
“Name, Image and Likeness provides a great opportunity for the Lancer community to support our athletes. NIL is the most powerful way to impact our program for today’s team and athlete. It also is a great opportunity to connect with our athletes directly and provide them with resources alongside building relationships within our community.”

Meet the student-athletes

We’ve proudly worked with these student-athletes:
Martel Williams
AJ Braun
iPhone mockup

Ready to impact the future of California Baptist athletics?


Currently, there are no planned events.
No items found.
Corporate Partners