Business Memberships

California Baptist university STUDENT-ATHLETES CAN NOW PROMOTE YOUR BUSINESS

Organizations and businesses interested in working with California Baptist University student-athletes can join Lance Up Collective. Each membership level offers exclusive marketing benefits, including social media promotion, on-site appearances, as well as endorsements and advertising in print, radio and television.

membership Levels

$ 100 Monthly
  • Business Membership Benefit Program
  • Exclusive Student-Athlete Interviews & Content
  • Logo Inclusion On Student-Athlete Apparel During Lance Up Collective Events
  • Autographed Poster
  • Autographed Memorabilia
  • Access To Exclusive Supporter Events (2 Tickets)
  • Student-Athlete Commercial Endorsement (2x Social Media)
$ 250 Monthly
  • Business Membership Benefit Program
  • Exclusive Student-Athlete Interviews & Content
  • Logo Inclusion On Student-Athlete Apparel During Lance Up Collective Events
  • Autographed Poster
  • Autographed Memorabilia
  • Access To Exclusive Supporter Events (2 Tickets)
  • Access To Exclusive Supporter Events (4 Tickets)
  • Student-Athlete Business On-Site (Bi-Annually)
  • Student-Athlete Commercial Endorsement (2x Social Media)
  • Raffle for basketball pregame passes and premium seats (donor-provided)
$ 500 Monthly
  • Business Membership Benefit Program
  • Exclusive Student-Athlete Interviews & Content
  • Logo Inclusion On Student-Athlete Apparel During Lance Up Collective Events
  • Autographed Poster
  • Autographed Memorabilia
  • Access To Exclusive Supporter Events (4 Tickets)
  • Student-Athlete Business On-Site (Quarterly)
  • Student-Athlete Commercial Endorsement (4x Social Media)
  • Student Athlete Commercial Endorsement (Radio)
  • Raffle for basketball pregame passes and premium seats (donor-provided)
$ 750 Monthly
  • Business Membership Benefit Program
  • Exclusive Student-Athlete Interviews & Content
  • Logo Inclusion On Student-Athlete Apparel During Lance Up Collective Events
  • Autographed Poster
  • Autographed Memorabilia
  • Access To Exclusive Supporter Events (8 Tickets)
  • Student-Athlete Business On-Site (Quarterly)
  • Student-Athlete Commercial Endorsement (6x Social Media)
  • Student Athlete Commercial Endorsement (Print or Radio)
  • Raffle for basketball pregame passes and premium seats (donor-provided)
$ 1000 Monthly
  • Business Membership Benefit Program
  • Exclusive Student-Athlete Interviews & Content
  • Logo Inclusion On Student-Athlete Apparel During Lance Up Collective Events
  • Autographed Poster
  • Autographed Memorabilia
  • Access To Exclusive Supporter Events (8 Tickets)
  • Student-Athlete Business On-Site (Quarterly)
  • Student-Athlete Commercial Endorsement (8x Social Media)
  • Student Athlete Commercial Endorsement (Print or Radio + Outdoor)
  • Raffle for basketball pregame passes and premium seats (donor-provided)
$ 1500 Monthly
  • Business Membership Benefit Program
  • Exclusive Student-Athlete Interviews & Content
  • Logo Inclusion On Student-Athlete Apparel During Lance Up Collective Events
  • Autographed Poster
  • Autographed Memorabilia
  • Access To Exclusive Supporter Events (12 Tickets)
  • Student-Athlete Business On-Site (Quarterly)
  • Student-Athlete Commercial Endorsement (12x Social Media)
  • Student Athlete Commercial Endorsement (Print or Radio + Outdoor or TV)
  • Raffle for basketball pregame passes and premium seats (donor-provided)

FREQUENTLY ASKED QUESTIONS

Yes, organizations who join to Lance Up Collective can choose to support student-athletes on all teams at California Baptist University. Lance Up Collective will work with you to determine which student-athlete(s) best support the goals of your business and will maximize exposure and return on investment

Member organizations may request to work with a specific student-athlete, but are not guaranteed to receive that student-athletes services. Because of busy academic and athletic schedules, student-athletes’ ability to engage in NIL activities is often limited. Requests to work with a specific student-athlete will be made on a first subscribed, first offered basis, with higher tier subscribers having priority access.

Official category partner designations are only granted to members of the highest tier, on a first come, first serve basis. All Official Partners of Lance Up Collective receive additional benefits, including cross promotional opportunities with the collective and California Baptist University student-athletes.

Organizations can work directly with Lance Up Collective to contract with California Baptist University student-athletes to provide marketing, advertising and other services to enhance their membership benefits or on a la carte basis. Please contact elle@studentathletenil.com or call 201-875-7676 for more information.

Yes, organizations who join Lance Up Collective can choose to pay their membership monthly, quarterly, semi-annually or annually. Any upfront payment allows a business to lock in and gain immediate access to all benefits for the designated time-period.

Organizations who cancel their membership will receive all benefits owed up-until date of cancellation, but relinquish all time-based benefits not accrued. For example, if a member at the $250 a month level is owed a bi-annual student-athlete on-site, but cancels their membership two months in, said benefit is relinquished. Organizations must be a member for at least two-consecutive months to receive a time-based benefit, or pre-pay their membership.

No, Lance Up Collective is not affiliated with the institute in any way. It is a third party created to work with CBU student-athletes. That being said, student-athletes may request the right to use the California Baptist University marks and logo in their NIL related work, but that decision rests solely in the hands of the institution.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at elle@studentathletenil.com. Under these circumstances, a business may be able to deduct these payments and/or payments for a membership to Lance Up Collective as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.